Breathe It
to Believe It

We developed a brand strategy, name, and identity built on consumer research that showcased freedom, discovery, and immersion as core pillars of the brand's essence. Ultimately launching with the name "Freebreathe" and the tagline “Breathe it to believe it,” IWS was ready to make a splash. The logo, conceptualizing an infinity sign made of waves, symbolized endless underwater exploration and safety, with the negative space representing the air pocket accessible while using the product. Through vibrant colors, bold text, and immersive brand elements, we highlighted the wonders of the ocean that Freebreathe unlocks, bringing to life the website, tradeshow activation space, packaging, and product itself.