All Natural Below the Cap

We began with our Brand Illumination process, conducting surveys, stakeholder interviews, product tastings, and market analysis to uncover a clear opportunity: while most supplement brands leaned clinical and sterile, consumers were craving something more emotional, flavorful, and freeing. This insight led us to the brand essence “Live Free,” highlighting freedom from everyday discomforts—and freedom to enjoy life fully.

From there, we developed the name “Natibre,” a blend of “natural” and “libre” (Spanish for freedom), tested and validated with bilingual focus groups. The visual identity drew from Panama’s vibrant cultural patterns, symbolizing nature, spiritualism, and regeneration. These patterns were paired with handmade typography, custom illustrations, and bold, upbeat messaging—creating a flexible system that worked across packaging, digital, and retail environments. Designed for both brand-led and partnership-driven applications, the identity system allowed Natibre to remain clear, distinctive, and emotionally resonant no matter the context.