React
Startup | Energy
Associate Creative Director
2021

React

React is leading the charge for a sustainable energy future by building a blockchain-based network for energy flexibility, where users connect their resources and are rewarded with React’s proprietary crypto token. This innovative approach required a brand strategy and identity that would resonate with early adopters and help less tech-savvy consumers understand the network's benefits.

Team

Mike Wasilewski
Michael Powers
Allie Welch
Luke Horvath

Strategy
Identity
Illustration
Web Design
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Power to the People

Given the confusion and skepticism surrounding blockchain technology, we focused on the practical benefits of the React network and clearly communicated how blockchain enables these advantages. We reframed the concept from the complex term "Virtual Power Plants" to a more accessible "Collective Energy Network," emphasizing community and collective action for renewable energy.

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Power in Numbers

By leveraging blockchain's transparency and React’s token-based rewards, we positioned React as a trusted, community-owned solution for energy resilience and sustainability. The brand identity reflects a flexible energy system with networked lines, a glowing React logo symbolizing positive change, and powerful imagery that highlights the beauty and urgency of renewable energy. The website’s 3D and interactive elements create a dynamic experience that mirrors the exciting potential of React’s platform.

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