Florax, a Brazilian pharmaceutical company eager to launch their liquid probiotic in the U.S. market, came to us seeking deep insights and a brand that could resonate with their new market’s wants and needs while standing out in an overly clinical space. Florax needed to highlight the unique benefits of its once-a-week, portable liquid probiotic to appeal to a new consumer base, particularly Gen X women with families.
We developed a comprehensive branding strategy that emphasized convenience and lifestyle integration. Florax’s once-a-week formula allowed us to shift the narrative from a clinical one to that of a lifestyle brand built on freedom and flexibility. Our design approach included creating relatable lifestyle illustrations and consumer-friendly messaging that highlighted Florax's unique selling points. We created a set of six
unique illustrated characters that allowed viewers to see themselves in the product, vibrant colors that spoke to the adaptability of the product, and quippy language to communicate innovation, efficacy, and ease of use through an entertaining tone of voice. The packaging was designed to be eye-catching yet informative, making the product accessible and appealing at a glance. We also crafted a cohesive brand story that underscored the product's benefits, ensuring it stood out in a crowded market.
The rebranding effort was highly successful, leading to a significant boost in visibility and sales. Florax’s launch on Amazon saw the product sell out within one hour, demonstrating the effectiveness of our approach in capturing consumer interest and delivering a compelling brand experience. Since then, we’ve continued to work with Florax on further endeavors, from marketing campaigns to optimizing their Amazon brand and product pages, ensuring ongoing growth and engagement with their audience.
Stats:
100% Stock sold within 1 hour of launch
6 Skus designed
4 Unique illustrations
ROLE: Creative Director, Illustrator
DUTIES PERFORMED: Brand Strategy, Brand Identity, Packaging, Illustration, Messaging, E-Commerce Optimization