Our team at La Visual developed an identity concept for a new luxury skincare product line. This line introduced a cutting-edge sun care technology and was backed by celebrity endorsement. While the concept was well received, seed funding was not established in time to make this concept a reality. Nevertheless, the concept remains strong and the work showcases the potential of what a premium skincare brand can embody.
The emblem and visuals were inspired by the Greek myth of Icarus and the name “Le Soleil” was derived using the French word for "Sun". Since the product uses new sun care technology that effectively tricks the sun to protect your skin, we reimagined the character of Icarus in the form of a modern goddess that had conquered the sun. While most luxury products can be neutral and monochromatic, Le Soleil was designed to be youthful and vibrant reflecting the innovative nature of the product and bring life to a bland and oversaturated market.
ROLE: Graphic Designer
DUTIES PERFORMED: Market Analysis, Brand Identity, Collateral Design