Loadsmith is a third party logistics company forged by over 20 years experience in the transportation industry that needed a unique identity built from the ground up. Loadsmith had everything it needed to be a leader and realized that the 3rd party logistics model had to change. The La Visual team was determined to manifest this version of the brand.
Through our proven research and strategic process, our team at La Visual crafted an identity that was unlike any other competitor. We arrived at the brand mark, by exploring a Hungarian legend that told of a mythical white stag that led its followers to discover new prosperous lands. Contemporarily, the stag is a sign of outdoorsmanship, tradition, and self-sufficiency. The stylized antlers, were made to represent the ample crossover of shippers and carriers teaming up together. These two audiences cannot exist without the other, and despite a bumpy history between them, our visual language and messaging helped bridge the audience gap.
Though the brand had been completed, our work wasn’t over. In addition to brand strategy, Identity, and rollout, our team worked to produce countless of collateral pieces and a website to help the client secure 2MM in seed funding. Since it’s launch on October 1st of 2019, Loadsmith has had a 150% growth rate that continues to sky rocket each month.
ROLE: Graphic Designer
DUTIES PERFORMED: Market Analysis, Brand Positioning, Brand Strategy, Brand Identity, Collateral Design