Magmatic is a new smoke machine brought to you by Elation, the company behind some of the world’s biggest atmospheric effects and light shows. When Elation approached our team, to create a brand for this new product, we got started with our detailed research and branding process. After conducting a comparative market audit, we emerged with a unique position and built a brand to delineate, define, and disrupt the target market.
The concept resulted into what you see now, the brand visuals borrow shapes and aesthetic elements commonly associated with the sci-fi or cyberpunk genre. These solid and structural imagery is used to illustrate the inherent reliability and sturdiness of the product. These graphic elements are also paired with a modern-retro aesthetic to represent the innate intelligence featured in the Magmatic product. Standing proud on the foundation of research and process brought to you by La Visual, Magmatic is ready to erupt on the scene.
ROLE: Art Director, Graphic Designer
DUTIES PERFORMED: Market Analysis, Naming, Brand Positioning, Brand Identity, Collateral Design