Nature Good is a pharmaceutical company that crafted a new recipe for natural supplements that helps you stay energetic, healthy, and proactive. When Nature Good came to La Visual with this idea, they had yet to come up with a brand, packaging, or even a name. Needless to say, our team was up to the challenge.
Our research compiled information from the marketplace, broke down the basic needs of the core audience, and established a key opportunity from a gap analysis. From this data, we created a brand essence for the product of “Live Free”. This essence not only spoke to the product’s effects of curing Heartburn, acid reflux, and hangovers, but also imagined what living life without those worries could be.
Next, we began our naming process and landed on the name “Natibre”. This invented name combined the words “nature” and “libre”, which is the Spanish word for freedom. After testing the new name with both English and Spanish speaking focus group members, we were ready to begin designing the identity.
The identiy came to life, when we applied our research of the companies origin, Panama, and discovered beautifully crafted prints that were native to the South American region. These prints displayed vibrant pattens that were selected and recreated for their innate themes of earth, spiritualism, and regeneration. The patterns were then combined with handmade script text, custom ingredient illustrations, and punchy messaging to create a brand that clearly differentiated from the current natural supplement market.
ROLE: Art Director, Graphic Designer
DUTIES PERFORMED: Market Analysis, Brand Positioning, Brand Strategy, Naming, Brand Identity, Packaging Design