Peel, a powerful data analytics platform for Shopify stores, wanted to update their brand to stand out from other tech platforms and make analytics more approachable for creative shop owners. With the help of Frank Collective, we rebranded Peel with a stronger sense of personality and ease of use, showcasing a fun side to analytics and capturing the personality of the team behind Peel.
Through our strategy exercises, we developed a brand personality for Peel called “The Playful Guru” after hearing how the COO described her team and product as "The nerds who want to help you with your homework". This led to a brand identity system that took a fun and visual approach, transforming the mundanity of data into actionable insights with the help of your friends at Peel.
The Playful Guru came to life in the character of “Pal,” your friendly and approachable guide between the worlds of business and analytics. Pal is always there to offer a helping hand and show you what’s possible. Pal literally pulls back the curtain on your business’s data through a series of illustrations, revealing and playfully interacting with data shapes and analytics dashboards and we brought this to life through world building and brand application.
The Playful Guru came to life in the character of “Pal,” your friendly and approachable guide between the worlds of business and analytics. Pal is always there to offer a helping hand and show you what’s possible. Pal literally pulls back the curtain on your business’s data and shows your the magic to excel your story. This was brought to life through thoughtful design and world building, where we created the two worlds - Business: a black and white, buttoned up realm, and Analytics: where your data comes to life in vibrant shapes and punchy colors. Pal existed in both, and brought you access to both worlds as your guide to your shopify story.
We revamped Peel’s website content structure and adopted a more solutions-forward messaging approach. Shopify store owners needed to quickly understand how they could leverage Peel to boost their profits. By focusing on intuitive design and user-friendly messaging, we created a smooth experience that makes a complicated tech product far more approachable. We also developed comprehensive brand guidelines to inform Peel’s visuals, tone of voice, typography, and more, including a detailed rulebook for representing Pal and his interactions with the two worlds.
ROLE:Creative Director, Illustrator
DUTIES PERFORMED:Brand Strategy, Brand Identity, Product Design, Illustration, Messaging