TiVo has been a household name in the broadcasting industry ever since they pioneered the digital video recorder in the 90’s. Since their inception, TiVo has struggled to remain a leader in the industry with DVR’s becoming vastly more available through competitors. With the decline in sales, La Visual worked with TiVo to bring their new streaming service into the modern era by creating packaging concepts.
While reimagining their packaging, we realized that TiVo’s rich history could be inspiration for the future. This concept took initial inspiration from the VHS and Video tapes of old, imagining them in a new light and more edgy aesthetic. What emerged was a strong and vibrant new look with a rigid grid system and beautiful gradients. This product minimized the more playful elements of the brand and helped solidify the Stream as the younger, cooler offspring to the prior products Tivo was producing.
ROLE: Graphic Designer
DUTIES PERFORMED: Market Analysis, Packaging Design