Activision
Gaming
Graphic Designer
2015

Activision

Activision partnered with NCompass to create an unforgettable experience at E3, where fans and players could engage deeply with the year’s most anticipated gaming titles. Tasked with designing a space that would amplify excitement and interaction, the project included comprehensive experiential concepts, booth graphics, signage, and wall clings. As a graphic designer on the team, my team and I played a key role in conceptualizing and executing the creative direction, ensuring each game was presented with maximum impact and immersive appeal.

Team

Patrick Fong
Omar Palma
Bethany Adams

Marketing
Experiential
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Loading in the Fun

This year’s E3 showcased four major titles from Activision: Call of Duty: Black Ops III, Destiny: The Taken King, Skylanders SuperChargers, and Guitar Hero Live. Each game was given equal prominence within a sprawling 20,000 sq.ft. footprint, transforming the booth into multiple themed experiences. Call of Duty: Black Ops III and Destiny: The Taken King featured dedicated areas for players to preview the games and participate in live competitions, heightening the excitement and fostering community engagement. Skylanders SuperChargers captivated attendees with life-size vehicles from the game, offering unique photo opportunities and interactive stations where fans could play with the new toys and experience the game firsthand. The highly anticipated return of Guitar Hero Live delivered an electrifying rock star experience, complete with a backstage area that immersed fans in an authentic roadie journey. Guests were guided onto a stage where they faced a live studio audience, rocking out with the guitar controller before diving into a green screen for an epic stage dive photo op.

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That's a Wrap!

This bold approach went beyond conventional displays, fully immersing attendees in captivating environments and delivering meaningful, hands-on gameplay experiences. The result was a deeper emotional connection with each title and the Activision brand, setting a new standard for experiential marketing at E3. This strategy not only resonated with fans but also garnered industry recognition, earning Best Booth Design and Best Experiential Activation at E3 2015. These accolades underscored the success of a design approach that blended innovation, immersion, and unforgettable brand storytelling.

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