Design as Differentiator

We began with a full marketing audit, uncovering that Kor had gradually shifted away from its product-first ethos in favor of a diluted lifestyle approach. Instead of leading with the unique engineering and sleek form factor that originally set it apart, the brand had started mimicking competitors. Our solution was to re-center the brand around what made it truly different. We developed a refreshed social campaign—Rediscovering Our Kor—focused on innovation, performance, and thoughtful design. In addition to bold photography and high-end 3D renders, we built out comprehensive user flows and content strategies across Instagram, Pinterest, and Facebook. From punchy headlines to sharp, benefit-driven copy, we gave Kor a confident new voice that translated across every digital touchpoint. These optimized experiences invited engagement and made product features feel exciting again—turning scrolls into conversions.