Florax, a Brazilian pharmaceutical company eager to launch their liquid probiotic in the U.S. market, came to us seeking deep insights and a brand that could resonate with their new market’s wants and needs while standing out in an overly clinical space. Florax needed to highlight the unique benefits of its once-a-week, portable liquid probiotic to appeal to a new consumer base, particularly Gen X women with families.
We developed a comprehensive branding strategy that emphasized convenience and lifestyle integration. Florax’s once-a-week formula allowed us to shift the narrative from a clinical one to that of a lifestyle brand built on freedom and flexibility. Our design approach included creating relatable lifestyle illustrations and consumer-friendly messaging that highlighted Florax's unique selling points. We created a set of six
unique illustrated characters that allowed viewers to see themselves in the product, vibrant colors that spoke to the adaptability of the product, and quippy language to communicate innovation, efficacy, and ease of use through an entertaining tone of voice. The packaging was designed to be eye-catching yet informative, making the product accessible and appealing at a glance. We also crafted a cohesive brand story that underscored the product's benefits, ensuring it stood out in a crowded market.
The rebranding effort was highly successful, leading to a significant boost in visibility and sales. Florax’s launch on Amazon saw the product sell out within one hour, demonstrating the effectiveness of our approach in capturing consumer interest and delivering a compelling brand experience. Since then, we’ve continued to work with Florax on further endeavors, from marketing campaigns to optimizing their Amazon brand and product pages, ensuring ongoing growth and engagement with their audience.
Stats:
100% Stock sold within 1 hour of launch
6 Skus designed
4 Unique illustrations
ROLE: Creative Director, Illustrator
DUTIES PERFORMED: Brand Strategy, Brand Identity, Packaging, Illustration, Messaging, E-Commerce Optimization
International Water Sports (IWS), recognizing a lack of innovation in aquatic sports, discovered a revolutionary respiratory technology enabling effortless underwater breathing and sought to bring the product to the masses. Tasking our team at Gel with a quick turnaround, IWS needed a cohesive brand—including a new name, strategy, identity, and website—for launch at a major diving expo in 90 days.
We developed a brand strategy, name, and identity built on consumer research that showcased freedom, discovery, and immersion as core pillars of the brand's essence. Ultimately launching with the name "Freebreathe" and the tagline “Breathe it to believe it,” IWS was ready to make a splash. The logo, conceptualizing an infinity sign made of waves, symbolized endless underwater exploration and safety, with the negative space representing the air pocket accessible while using the product. Through vibrant colors, bold text, and immersive brand elements, we highlighted the wonders of the ocean that Freebreathe unlocks, bringing to life the website, tradeshow activation space, packaging, and product itself.
At the major diving expo, Freebreathe made a significant impact, garnering over 400 inquiries. The striking brand identity and strategic positioning resonated with attendees, establishing Freebreathe as a new wonder in the watersports category. In less than 90 days, we successfully launched a memorable and disruptive brand that continues to make waves.
ROLE:Creative Director
DUTIES PERFORMED:Brand Strategy, Brand Identity, Product Design, Packaging, AI Generation, Messaging, Experiential
Counter is a frozen food brand aiming to change the food game by creating a nourishing option for people on the go. No more fad diets and no more imposter products that promise a healthy eats, then don’t deliver. Instead, Counter offers a solution with macronutrient balanced meals that fuel each customer’s day - no matter what it throws at them.
Through our process, we created a brand strategy that made macro counting accessible to the every man, not just the gym bro, without breaking the bank or sacrificing time and energy. From this we developed a benevolent but rebellious tone of voice and chose the name Counter. This serves the brand well, encompassing counting macros, eating at the counter, and countering fad-diets and snake oil nutrition.
We created a flexible brand system that fully utilized the count of macronutrients (Carbs, Fat, Protein) in the form of bold color bars that respond to the amount of each macronutrients in the meal itself. The logo maintains a grounded feel, but also orient itself in different ways to show how the brand can be adopted into every person's lifestyle. With the addition of nutritious food illustrations Counter was ready to hit the shelves and dominate its competition and say goodbye to cruel and unusual nourishment.
Packaging:
We were thrilled when the client expressed the need to stand out from “the usual” seen in the freezer aisle. They wanted to approach the box with a “Mullet branding” mindset - Simple and clean on the front, party on the back. Using our wrap around macro color blocks, we added stickers that act as iconography and a unique way to connect the back to the front of the box while adding some additional flare to the brand.
Next we took a strategic approach with how we display information on the back. Counter is going “all-in” on a digital brand in a mostly print industry, trying to take full advantage of followers of the marco diet online. They partner with content creators within the movement to make recipes for their product with the mindset of “Get the creator, get the followers”. To highlight this we made the partnership a key touchpoint of the box and developed the “Creator’s Corner” to display this mutual partnership with our tastemakers.
We dove headfirst into other applications, creating a comprehensive and inviting brand across shirts, truck wraps, and even your home refrigerator. Customers could now easily gain access to a quick and truly healthy food brand that wasn’t going to backdown from the fight for real nutrition. The bright colors, the witty and bold tone of voice, and unique digital strategy make this brand one for the books and one that keeps reminding us to Be better. Eat better.
ROLE:Creative Director, Designer
DUTIES PERFORMED:Brand Strategy, Naming, Brand Identity, Packaging, Messaging, Art Direction
After a year of social distancing and avoiding travel due to the Covid-19 pandemic, Brookfield Place felt that New Yorkers deserved a staycation. They decided to host a pair of seasonal initiatives, inviting the city’s residents to “escape” to their prime waterfront location on the Hudson.
They tasked our team at Frank with designing an identity system for these activations that would work across the seasons. We crafted logos and iconography that evoke the attitude of vacation, while staying true to the spirit of the city. New Yorkers can beat the summer heat, toss the bocce ball, and sip a refreshing cocktail amid the upscale beach vibes of “The Bungalow.” And as the weather grows cold and the days draw short, they can celebrate the holidays, skating the ice rink before relaxing to the cozy atmosphere and warm firelight of “The Lodge.”
We needed to visually express feelings of travel, luxury, and escapism. Drawing inspiration from Montauk surf shacks, Hudson Valley resorts, and midcentury aesthetic, we designed a custom wordmark with each initiative tied together by unique ligatures. This created a stylistic throughline, visually linking both seasons.
Monograms were constructed using the essential stylistic elements of the custom wordmark. The monogram can easily be integrated with select illustrations and imprinted across various items such as holiday sweaters, surfboards, matches, and other themed accouterments. The brand guidelines for both initiatives set clear standards for illustrations, colors, typography, and art direction to ensure a consistent look and feel throughout each experience. The brand’s colors, typography, monograms, and illustrations combined to create a unique and memorable system, unifying both summer and winter initiatives across digital and on-site properties.
ROLE: Senior Designer
DUTIES PERFORMED: Brand Identity, Experiential
Peel, a powerful data analytics platform for Shopify stores, wanted to update their brand to stand out from other tech platforms and make analytics more approachable for creative shop owners. With the help of Frank Collective, we rebranded Peel with a stronger sense of personality and ease of use, showcasing a fun side to analytics and capturing the personality of the team behind Peel.
Through our strategy exercises, we developed a brand personality for Peel called “The Playful Guru” after hearing how the COO described her team and product as "The nerds who want to help you with your homework". This led to a brand identity system that took a fun and visual approach, transforming the mundanity of data into actionable insights with the help of your friends at Peel.
The Playful Guru came to life in the character of “Pal,” your friendly and approachable guide between the worlds of business and analytics. Pal is always there to offer a helping hand and show you what’s possible. Pal literally pulls back the curtain on your business’s data through a series of illustrations, revealing and playfully interacting with data shapes and analytics dashboards and we brought this to life through world building and brand application.
The Playful Guru came to life in the character of “Pal,” your friendly and approachable guide between the worlds of business and analytics. Pal is always there to offer a helping hand and show you what’s possible. Pal literally pulls back the curtain on your business’s data and shows your the magic to excel your story. This was brought to life through thoughtful design and world building, where we created the two worlds - Business: a black and white, buttoned up realm, and Analytics: where your data comes to life in vibrant shapes and punchy colors. Pal existed in both, and brought you access to both worlds as your guide to your shopify story.
We revamped Peel’s website content structure and adopted a more solutions-forward messaging approach. Shopify store owners needed to quickly understand how they could leverage Peel to boost their profits. By focusing on intuitive design and user-friendly messaging, we created a smooth experience that makes a complicated tech product far more approachable. We also developed comprehensive brand guidelines to inform Peel’s visuals, tone of voice, typography, and more, including a detailed rulebook for representing Pal and his interactions with the two worlds.
ROLE:Creative Director, Illustrator
DUTIES PERFORMED:Brand Strategy, Brand Identity, Product Design, Illustration, Messaging
Civic Financial Services is a private lending company specializing in hard money loans. Having started with a few people in a tiny room, the private lending company experienced exponential growth and requested assistance with a new brand identity. When our team began, we quickly learned that they needed much more than a visual facelift to maintain their success.
Instead of focusing on visual identity, our team advised Civic to begin with discovering their brand story. Using a SWOT analysis, we identified key areas the company needed to shift and discovered innovative digital solutions that gave Civic a strategic edge.
With a clear understanding of what Civic brings to the industry, we came up with core values and a brand essence that was authentic to the heartbeat of their company. Together we decided on the concept of “breakthrough”, speaking to the barriers that they have overcome and the opportunities that are available when partnering with Civic.
After completing this brand architecture, we were able to proceed designing a brand identity that held firm to the company’s values. The “V” in Civic was used as a basis for the logo mark and combined the five core values with a set of wings to symbolize victory. The brand also uses a flexible color pallet that is used to identify different branches within their organization. With all of these components united, the brand is confident, sophisticated, and supportive, while leading Civic’s clients towards their achievements.
Since the initial launch of the brand, La Visual has continued to work closely with CIVIC on a continual basis. Included in these ongoing projects are producing social and digital marketing campaigns, constructing custom websites, and capturing photography and video content for use in brand collateral. Since the launch of the rebrand CIVIC has increased their business growth rate by over 50%, with a 200% increase in marketing engagement. We are proud to have built such an outstanding brand and look forward to their continued success in the future.
ROLE: Art Director, Graphic Designer, Brand Strategist
DUTIES PERFORMED: Market Analysis, Competitive Positioning, Project Management, Brand Strategy, Brand Architecture, Rollout, Logo Design, Corporate Identity Design, Web Design, Collateral Design
React is leading the charge for a sustainable energy future by building a blockchain-based network for energy flexibility, where users connect their resources and are rewarded with React’s proprietary crypto token. This innovative approach required a brand strategy and identity that would resonate with early adopters and help less tech-savvy consumers understand the network's benefits.
Given the confusion and skepticism surrounding blockchain technology, we focused on the practical benefits of the React network and clearly communicated how blockchain enables these advantages. We reframed the concept from the complex term "Virtual Power Plants" to a more accessible "Collective Energy Network," emphasizing community and collective action for renewable energy.
By leveraging blockchain's transparency and React’s token-based rewards, we positioned React as a trusted, community-owned solution for energy resilience and sustainability. The brand identity reflects a flexible energy system with networked lines, a glowing React logo symbolizing positive change, and powerful imagery that highlights the beauty and urgency of renewable energy. The website’s 3D and interactive elements create a dynamic experience that mirrors the exciting potential of React’s platform.
Loadsmith is a third party logistics company forged by over 20 years experience in the transportation industry that needed a unique identity built from the ground up. Loadsmith had everything it needed to be a leader and realized that the 3rd party logistics model had to change. The La Visual team was determined to manifest this version of the brand.
Through our proven research and strategic process, our team at La Visual crafted an identity that was unlike any other competitor. We arrived at the brand mark, by exploring a Hungarian legend that told of a mythical white stag that led its followers to discover new prosperous lands. Contemporarily, the stag is a sign of outdoorsmanship, tradition, and self-sufficiency. The stylized antlers, were made to represent the ample crossover of shippers and carriers teaming up together. These two audiences cannot exist without the other, and despite a bumpy history between them, our visual language and messaging helped bridge the audience gap.
Though the brand had been completed, our work wasn’t over. In addition to brand strategy, Identity, and rollout, our team worked to produce countless of collateral pieces and a website to help the client secure 2MM in seed funding. Since it’s launch on October 1st of 2019, Loadsmith has had a 150% growth rate that continues to sky rocket each month.
ROLE: Graphic Designer
DUTIES PERFORMED: Market Analysis, Brand Positioning, Brand Strategy, Brand Identity, Collateral Design
Our team at La Visual developed an identity concept for a new luxury skincare product line. This line introduced a cutting-edge sun care technology and was backed by celebrity endorsement. While the concept was well received, seed funding was not established in time to make this concept a reality. Nevertheless, the concept remains strong and the work showcases the potential of what a premium skincare brand can embody.
The emblem and visuals were inspired by the Greek myth of Icarus and the name “Le Soleil” was derived using the French word for "Sun". Since the product uses new sun care technology that effectively tricks the sun to protect your skin, we reimagined the character of Icarus in the form of a modern goddess that had conquered the sun. While most luxury products can be neutral and monochromatic, Le Soleil was designed to be youthful and vibrant reflecting the innovative nature of the product and bring life to a bland and oversaturated market.
ROLE: Graphic Designer
DUTIES PERFORMED: Market Analysis, Brand Identity, Collateral Design
Kor Water is a reusable insulated bottle company that specializes in BPA Free water bottles with a unique and innovative design to help keep you hydrated. First introduced in 2007, Kor made a big splash in the market when appearing in the movie Iron Man 2. This helped the company establish a massive following overnight, but since then have struggled to remain relevant and maintain a fanbase.
Jumping right in, our team at La Visual first conducted a marketing audit and analysis, which identified clear obstacles. Since the brand’s launch, Kor had been in a position of imitating key players in the field by attempting to create a lifestyle brand instead of focusing on the pillars that made their product different. The solution was simple, develop a social strategy and campaigns that demonstrate the advanced engineering, sleek design, and product innovation that differentiated Kor in the target market. Using photography, 3D renders, and crafting confident messaging our team built a campaign that successfully struck a chord with Kor’s key audience and set the brand on track for continued future success.
Since the launch of the Rediscovering our Kor campaigns and La Visual’s social media management was implemented, Kor has seen a 550% increase in social conversions with a 14% increase in followers. Even in the midst of the Covid-19 pandemic, Kor has managed to stay above the plummet of water bottle market sales by 12% and continues to rise each day.
ROLE: Art Director
DUTIES PERFORMED: Market Analysis, Competitive Positioning, Project Management, Copy Writing, Marketing Strategy, Animation and Video Direction
Brilli is a lighting company that makes bulbs backed by science and designed to align natural biological rhythms to improve sleep, energy, mood and more. Since it’s inception, Brilli had done well selling their product online, but we’re making the move to sell in brick and mortor stores across the America. La Visual was brought on to create product packaging for store shelves and reorient Brilli as a unique and differentiated wellness brand in the lighting marketplace.
After leading our team through our process, we found that Brilli’s old packaging failed to associate with the trends and key indicators of a wellness brand. We conducted a market audit that identified that design principals such as negative space, balance, and minimalism would help align Brilli with their target market and successfully appeal to their core audience’s emotional benefits. With this in mind we dialed in on a quote from the founder stating “Brilli doesn’t just light up rooms of the house, they light up the people in them”. By taking full advantage of the client’s lifestyle photography and maintaining their vibrant brand colors, our team succeeded in making beautiful and bold packaging designs representing Brilli’s key points of differentiation.
Mid-project, Brilli came to the conclusion that this bold new look was too radical of a departure from their past packaging. They then set out to use the work that La Visual completed to seek a solution that would gain more consensus in their organization. We applaud their efforts and hope the best for their new road to retail. After all, we are happy to have been able to push the needle even a bit towards a stand out and differentiated brand.
ROLE: Art Director, Graphic Designer
DUTIES PERFORMED: Market Analysis, Strategic Positioning, Project Management, Packaging Design
Magmatic is a new smoke machine brought to you by Elation, the company behind some of the world’s biggest atmospheric effects and light shows. When Elation approached our team, to create a brand for this new product, we got started with our detailed research and branding process. After conducting a comparative market audit, we emerged with a unique position and built a brand to delineate, define, and disrupt the target market.
The concept resulted into what you see now, the brand visuals borrow shapes and aesthetic elements commonly associated with the sci-fi or cyberpunk genre. These solid and structural imagery is used to illustrate the inherent reliability and sturdiness of the product. These graphic elements are also paired with a modern-retro aesthetic to represent the innate intelligence featured in the Magmatic product. Standing proud on the foundation of research and process brought to you by La Visual, Magmatic is ready to erupt on the scene.
ROLE: Art Director, Graphic Designer
DUTIES PERFORMED: Market Analysis, Naming, Brand Positioning, Brand Identity, Collateral Design
TiVo has been a household name in the broadcasting industry ever since they pioneered the digital video recorder in the 90’s. Since their inception, TiVo has struggled to remain a leader in the industry with DVR’s becoming vastly more available through competitors. With the decline in sales, La Visual worked with TiVo to bring their new streaming service into the modern era by creating packaging concepts.
While reimagining their packaging, we realized that TiVo’s rich history could be inspiration for the future. This concept took initial inspiration from the VHS and Video tapes of old, imagining them in a new light and more edgy aesthetic. What emerged was a strong and vibrant new look with a rigid grid system and beautiful gradients. This product minimized the more playful elements of the brand and helped solidify the Stream as the younger, cooler offspring to the prior products Tivo was producing.
ROLE: Graphic Designer
DUTIES PERFORMED: Market Analysis, Packaging Design
Nature Good is a pharmaceutical company that crafted a new recipe for natural supplements that helps you stay energetic, healthy, and proactive. When Nature Good came to La Visual with this idea, they had yet to come up with a brand, packaging, or even a name. Needless to say, our team was up to the challenge.
Our research compiled information from the marketplace, broke down the basic needs of the core audience, and established a key opportunity from a gap analysis. From this data, we created a brand essence for the product of “Live Free”. This essence not only spoke to the product’s effects of curing Heartburn, acid reflux, and hangovers, but also imagined what living life without those worries could be.
Next, we began our naming process and landed on the name “Natibre”. This invented name combined the words “nature” and “libre”, which is the Spanish word for freedom. After testing the new name with both English and Spanish speaking focus group members, we were ready to begin designing the identity.
The identiy came to life, when we applied our research of the companies origin, Panama, and discovered beautifully crafted prints that were native to the South American region. These prints displayed vibrant pattens that were selected and recreated for their innate themes of earth, spiritualism, and regeneration. The patterns were then combined with handmade script text, custom ingredient illustrations, and punchy messaging to create a brand that clearly differentiated from the current natural supplement market.
ROLE: Art Director, Graphic Designer
DUTIES PERFORMED: Market Analysis, Brand Positioning, Brand Strategy, Naming, Brand Identity, Packaging Design
On 01/11/2019, Spire’s members and staff came together to create the gift of a Brand identity for an organization doing good in the world. Gamebreakers Academy, exists to mentor and inspire young men to build lives that defy expectations through academics, athletics, and mentorship and was in desperate need for a brand. Over the span of 12 hours, we spoke with their founder, learned about the company’s values and built a visual system that helped Gamebreakers have a visual presence on the market.
The Identity itself was constructed from the concept of coming from broken homes. Kevin, the founder and Chaplain of the LA Rams, spoke at length about how many of the young men come from poverty and broken homes. The participants of the program are often written off and considered destined for a life of crime and drugs, but Gamebreakers Academy exists to break that cycle. By breaking the “G” in the logo we created a unique and striking identity that can be easily applied to both print and digital collateral.
ROLE: Art Direction, Graphic Designer, Facilitator
DUTIES PERFORMED: Identity, Branding, Strategy, Positioning, System Development
On May 12, the Spire community congregated for the 2018 Brandathon. This was held to create an identity for Osiris labs, who use augmented and virtual reality to improve human rights violations training.
Over the course of 12 hours, these creatives worked to craft a visual language. The final system employed the use of iconography and clean type. At the event end, the brand was gifted to the company to help further their work in championing human rights.
ROLE: Art Direction, Facilitator
DUTIES PERFORMED: Identity, Branding, System Development
The Boost Mobile Accessories is a collaboration between Boost Mobile, a leading mobile provider, and Ondigo. Boost Mobile Accessories serves Boost Mobile Customers with a quality accessory option that doesn't break the bank.
ROLE: Art Director - Crucial to the success of this product was the building of relationships and creating mutual alignment between an emerging brand and a well-established product.
DUTIES PERFORMED: Branding, Packaging Design, Marketing, Copywriting, Project Management
Spire is a non-profit organization focused on the community of professional designers and visual artists seeking faith through creativity. Spire serves to curate, moderate and instigate movement throughout the design and creative communities with original content on our website as well as special events with industry experts.
ROLE: CoFounder/Director of Membership
DUTIES PERFORMED: Brand Design, Project Management, Team Building, Marketing and Advertising
Rosebud is a non-profit cafe in Pasadena, CA engaged in building up the lives of homeless youth through mentoring, training and employment.
ROLE: Creative Director, Lead Design Consultant
DUTIES PERFORMED: Research, Branding, Print Design, Interior Design, Brand Positioning, Web Design, Organizational Assessment, Storytelling
The Fender Accelerator Tour was an activation by NCompass International where Eleven up and coming bands were outfitted with their own Fender branded van, a GoPro and a mini amplifier and set out on tour. The bands each captured different elements of touring through their various social media channels and shared the experiences with their fans using #FENDERXLR8R.
ROLE: Lead Designer
DUTIES PERFORMED: Branding, Van Wrap Design
Major League Gaming came to NCompass with the task to consult MLG with a team of designers to overhaul their brand and create a more recognizable application of their brand.
ROLE: Lead Designer
DUTIES PERFORMED: Branding, Iconography, Typeface Design
Activision came to NCompass with the task to create a space in which players and fans can interact with the games on display as well as engaging on a deeper level clearly and with excitement. Design criteria included signage, wall clings and booth graphics as well as early concepting.
ROLE: Lead Designer
DUTIES PERFORMED: Event Design, Branding, Environmental Design
The Adult Swim Drive-In 2015 Tour was an activation created by NCompass and Adult swim. NCompass created and activated a 15 city drive-in tour to reward and excite the Adult Swim fans. The events took place at unique and memorable locations across the country and fans were immersed in the irreverent world of Adult Swim; complete with an enormous projection screen, enchanting lighting, wacky Adult Swim costume characters, avant-garde art installations, local food trucks, fun photo opportunities, free pop corn and candy stands, trivia hosted by Adult Swim personalities and amazing prize giveaways including Sony PlayStations.
ROLE: Lead Designer
DUTIES PERFORMED: Branding, Event Design
Wipit is a mobile financial tech startup that was created to solve the growing challenge of pre-paid and cash consumers operating in an increasingly cash-less society. This lead to the creation of several Fortune 500 corporate products and partnerships, including Boost Mobile Wallet and Sprint Mobile Wallet.
ROLE: Creative Intern
DUTIES PERFORMED: Mobile UI/UX Design, Marketing Design
U4IC is Valley Spring Church's Youth Ministry that engages with High School aged kids to spread a passion for Jesus Christ and ignite joy in all that hear his word. U4IC (short for euphoric) stands for a constant state of joy and comes from the concept of "rejoicing always" found in I Thessalonians 5:16.
ROLE: Lead Designer
DUTIES PERFORMED: Brand, Print and Web Design
Bleed is a group design show that I participated in, where three different designers exhibited our individual work and created an exhilarating experience where anyone felt welcomed. In the gallery you were encouraged to participate and interact with the space. Our two part concept was "Bleed" - A. In reference to all the blood, sweat and tears each designer put into the project, and B. The print term "Bleed" which means to continue off the page. We wanted to bleed into others lives and become un-ignorable.
ROLE: Designer, Production Assistant
DUTIES PERFORMED: Identity, Branding, Print Design, Marketing, Environmental Design, Event Design
Zombies mode; Shadows of Evil, is a mini game in Call of Duty featuring zombies and terrifying 40's themed levels. To promote the release of Call of Duty Blacks Ops III (BO3), Activision partnered with Magic Mountain Six Flags and NCompass to enhance their annual Fright Fest experience. To do this, NCompass created Shadows of Evil The Ride that included visual storytelling, décor, strategically placed triggers, branding, and live actors as Zombies.
ROLE: Lead Designer
DUTIES PERFORMED: Event Design, Environmental Design, Print Design
